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cover of episode How to Cold Call When 90% Hang Up (Roleplay)

How to Cold Call When 90% Hang Up (Roleplay)

2025/5/14
logo of podcast The Science of Scaling

The Science of Scaling

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M
Mark
从破产公司到上市企业的成功转型和多个子公司的建立
M
Mark Roberge
M
Matthew
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Mark Roberge: 在电话销售中,关键在于快速抓住客户的注意力,并有效地处理他们的异议。我强调使用一套简短且可重复的脚本,帮助销售代表集中精力倾听客户的需求,并针对性地解决他们提出的问题。这种方法不仅能提高销售效率,还能帮助销售新手更快地适应工作。此外,我建议销售人员在沟通时表现得真诚和自然,避免过度推销,这样更容易赢得客户的信任。 Matthew: 通过参与实际的电话销售演练,我深刻体会到电话销售的挑战和技巧。我意识到,在电话销售中,准备充分的开场白和应对异议的策略至关重要。Mark的指导让我明白,销售不是为了建立友谊,而是为了解决客户的问题并销售产品。现在,我更加理解如何在电话中有效地与客户沟通,并克服销售过程中的各种障碍。

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Shownotes Transcript

Send me your cold calls! Email us at [email protected]).

I'll help you set more meetings &. we'll use your call in an upcoming video.

So Producer Matthew fails at cold calling. But he learns the framework that actually works.

Stop freezing up on sales calls, get a script! 🔗 https://clickhubspot.com/29868f)

I roped in Producer Matthew to actually try selling me a pizza. It was terrifying. But even if you're good at this, you get hung up on 90% of the time.

I break down what makes effective cold calls work - from the opening line that gets you past those crucial first seconds, to handling objections without needing people to like you (apparently my people-pleasing instincts are a sales career killer).

You'll learn Sam Nelson's proven framework that even Harvard Business School students use, why sounding like a "nervous 14-year-old" is actually better than sounding polished, and how to stay in the objection "flywheel" until you get that meeting.

If you're still reading this, go ahead and drop a cold calling story in the comments. I'll be waiting!!

Follow us on YouTube at The Science of Scaling: 🔗 www.youtube.com/@ScienceofScaling)