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cover of episode Q&A | How Can Sales Culture Be Influenced From the Top Down?

Q&A | How Can Sales Culture Be Influenced From the Top Down?

2024/8/15
logo of podcast The Science of Scaling

The Science of Scaling
AI Chapters Transcript
Chapters
This chapter explores how to analyze your GTM system as a machine with key components like target market, buyer journey, sales process, hiring, and demand generation. The focus is on establishing scalable visibility to inspect each component's effectiveness.
  • Analyzing the GTM system as a machine with components like target market, buyer journey, and sales process.
  • Identifying key inputs (sellers and demand) and outputs (sales activities, forecast, revenue).
  • The challenge of inspecting a large system across multiple locations and customer segments.

Shownotes Transcript

Today's listener Q&A is all about scaling your culture. We want to move GTM and sales away from an uncontrollable art form to a data-driven, predictable process. And that starts at the top.

Our questions is -- "How can sales culture be influenced from the top down?"

Here's what you can expect:

  • "Scalable Visibility" through inspecting every aspect of your GTM

  • Effective coaching strategies for your sales team

  • Hiring high-quality, best fit candidates through training and certification

  • How to create a predictable process by identifying leading indicators

I want to know what you're wondering about! Submit your question at [email protected], dropping a note on LinkedIn, or leaving a comment on Spotify.

Grab the 3 Steps to a Perfect Pitch guide here https://clickhubspot.com/pitch)