cover of episode 192. Quick Thinks: How to Supersize Your Stories

192. Quick Thinks: How to Supersize Your Stories

2025/3/20
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Think Fast, Talk Smart: Communication Techniques

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Dan Heath
美国畅销书作者、演讲者和杜克大学CASE中心高级研究员,著有多本影响广泛的商业书籍。
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Matt Abrahams
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Matt Abrahams: 我认为好的故事讲述不只是讲述故事,还在于分析故事,并能有效地创作和讲述故事,这同样重要。好的故事能够提供模拟和启发的机会。 Dan Heath: 我在书中用一个关于医院收货区的故事来阐述如何创作和讲述引人入胜的故事。即使是最枯燥的主题,例如医院收货区,也能通过巧妙的叙事手法,引发读者的兴趣和共鸣。通过设置悬念和营造侦探故事般的氛围,可以吸引读者继续读下去。故事的力量在于,一旦我们看到主角、挑战和重要的赌注,我们就会融入其中。寻找好故事的过程就像淘金一样,需要不断尝试和努力。故事是传递信息的一种读者友好的方式,可以引发读者对特定主题的共鸣和思考。 Dan Heath: 我花了大量时间寻找和完善故事,我的目标是帮助读者,并用引人入胜的方式解释我的观点。我通常会先确定我想传达的信息,然后寻找能够有效承载这些信息的故事。这个过程就像淘金一样,需要不断尝试和努力。这个医院收货区的故事,最初是一个商业案例,我重新整理了这个故事,让它更具吸引力。故事的成功之处在于,它能够引发读者对特定主题的共鸣和思考,例如身处困境的感受,以及在复杂系统中寻求突破的可能性。

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How to craft compelling stories that captivate, inspire, and make an impact.

Great storytelling isn't just about telling tales—it’s about crafting experiences that captivate, inspire, and drive change. In this special Quick Thinks bonus episode of Think Fast, Talk Smart), Matt Abrahams welcomes bestselling author Dan Heath) for a masterclass on the power of stories.Dan breaks down the elements of an impactful story, sharing a case study from his book Reset), outlining how to find compelling stories that connect with audiences, the structure of engaging narratives that keep people hooked, and the power of analogies and unexpected contrasts in storytelling.

Get more done with Grammarly. Download Grammarly for free at grammarly.com/podcast).

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Chapters:

  • (00:00) - Introduction

  • (02:50) - A Story About Change: The Hospital Case Study

  • (03:58) - Breaking Down the Elements of a Great Story

  • (06:30) - Finding the Right Stories

  • (08:16) - Crafting Stories with Purpose

  • (09:49) - Conclusion

  ********Find my audio book here)Become a Faster Smarter Supporter by joining TFTS Premium).