Deep Dive
Shownotes Transcript
Al, you've spent hours on Tumblr, haven't you? Yes, I have. I jump on for just like five minutes and look up and it'll be 11 o'clock. Well, guess who's just solved a huge problem for Tumblr? Mm-hmm. I think I know the answer. You do? It was HubSpot. HubSpot to the rescue yet again. So this is what happened, right? Tumblr needed to move fast to produce trending content, but their marketing team was stuck waiting on these engineers to code every single email campaign. And Al, you know how engineers want everything to be perfect.
Well, fast forward to today and they now use HubSpot's customer platform to email real-time trending content to millions of users in just seconds. And the impact? Well, it's had three times more engagement and double the content creation. Very nice. I know. If you want to move faster like Tumblr, visit HubSpot.com. It's over. You're never going to get another job. You're 53? Oh, you're done. And this advice that you should just pack it in is...
is toxic. So first of all, accept that ageism exists. The fastest growing element of the U.S. workforce is over 60. You're more than your resume, right? You want to be the single solution to someone's problem. Putting senior director of marketing is not going to help you. All it's going to do is get you searched by recruiters who are looking for senior directors of marketing. You're going to go up against
a zillion other senior directors of marketing. You're more than that. The resume is a document of the past, right? It tells them nothing about what you can do for them in the future. I'm buying from you, John, if that's what you're saying to me. On Monday morning, he calls me into his office without looking up from his desk.
Leah, do you know who I think is awesome? Me. Well, yeah, of course. Yes, of course. But also my long-term hero and former guest, Joe Feer, who's the host of Hustle & Flowchart podcast, brought to you by the HubSpot Podcast Network. Of course. I remember when you booked Joe as a guest last year and you were so excited. Yeah, he's just an awesome guy. I've been listening to his podcast since about episode 100, long before we joined the network. And I tell you what, if you like systems...
mindset tweaks, reframes and strategies to actually enjoy the process of being in business. And this podcast is right up your street. Now it's true. Joe does love talking about building business systems, which isn't entirely my bag. But when you bear in mind that he loves talking about these systems so he can work less and live more, I'm there for it.
He also has loads of guests I know our listeners are going to love too. Yeah, like episode 644 with a guy called Robert Glazer, who's an author and an employment expert. He's advocating for a new way to manage the resignation process. He's got a book called Two Week Notice and explains why two weeks notice is the wrong way of doing things. And well, obviously, I'm not going to spoil the surprise. You need to go listen for yourself. Episode 644 with Robert Glazer. Listen to Hustle and Flowchart wherever you get your podcasts. He says, today's your last day.
We're going to escort you out. It was one of those dizzying moments of abject humiliation. And I was just completely crushed by that. Because what does that say about me, that they would fire me this way? Right? It must mean that on a certain level, I'm a piece of shit. Stop chasing job openings and start building relationships.