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cover of episode Behind the Money: Inside Moët Hennessy’s crisis

Behind the Money: Inside Moët Hennessy’s crisis

2025/6/19
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Adrienne Klasa
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Michela Tendera
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Adrienne Klasa: 作为FT驻巴黎记者,我亲眼目睹了LVMH在巴黎奥运会上的高调亮相,但与此同时,酩悦轩尼诗却面临着业绩下滑的困境。通过调查,我发现除了市场大环境的影响,公司内部的战略失误也是导致这一局面的重要原因。我认为,前任CEO在定价策略、并购以及直销模式上的决策,最终导致了酩悦轩尼诗从LVMH的现金牛转变为需要集团其他部门支持的局面。目前,LVMH已经采取了管理层调整等措施,试图扭转这一局面,但我认为,鉴于全球经济的不确定性,这个过程可能会比预期更长、更艰难。 Michela Tendera: 酩悦轩尼诗作为LVMH集团的重要组成部分,长期以来一直是集团的现金牛,为集团的扩张提供了资金支持。然而,近年来,由于市场变化和内部战略失误,酩悦轩尼诗的业绩出现了下滑。我认为,酩悦轩尼诗能否成功转型,将直接影响LVMH集团的未来发展。

Deep Dive

Chapters
Moët Hennessy, the wine and spirits division of LVMH, has been underperforming. This chapter explores the reasons behind its struggles, including the impact of the market and internal strategic mistakes.
  • Moët Hennessy's underperformance compared to other LVMH divisions
  • Impact of the market and internal strategic mistakes
  • Shift from cash generator to cash burner

Shownotes Transcript

Unhedged is off today so instead we're bringing you an episode from our fellow FT podcast, Behind the Money.

In this episode, we look at how LVMH’s wine and spirits division, Moët Hennessy, has long been a source of success – and cash – for the luxury goods behemoth. But more recently, that’s changed. The FT’s Paris correspondent Adrienne Klasa, found that certain strategic decisions made under the company’s former CEO have contributed to a change in its fortunes. She examines the missteps and whether the division can make a comeback. 

Listen to more episodes from Behind the Money here).

Clips from Olympics

For further reading:

Moët Hennessy’s crisis: dubious deals, soaring prices and hubris) 

Alcohol groups face a sobering cultural shift)

Moët Hennessy to cut 10% of workforce as luxury slowdown bites)

Follow Adrienne Klasa on X (@AdrienneKlasa)). Michela Tindera is on X (@mtindera07)) and Bluesky (@mtindera.ft.com)), or follow her on LinkedIn for updates about the show and more.

Read a transcript of this episode on FT.com) Hosted on Acast. See acast.com/privacy) for more information.