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cover of episode TIP705: The Quiet Winners: Unveiling Hidden Value w/ Adam Wilk

TIP705: The Quiet Winners: Unveiling Hidden Value w/ Adam Wilk

2025/3/9
logo of podcast We Study Billionaires - The Investor’s Podcast Network

We Study Billionaires - The Investor’s Podcast Network

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Adam Wilk
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Kyle Grieve
投资分析师和播客主持人,专注于高质量股票分析和投资策略讨论。
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Kyle Grieve: 本期节目讨论了小盘股投资的误区,以及如何利用市场中的低效率来获得超额收益。Adam Wilk 的基金 Greystone Capital Management 专注于微型股投资,取得了显著的回报,这表明市场对小盘股的普遍看法存在偏差。 Adam Wilk: 我将我的投资策略与我作为 NBA 球探的经验相结合,擅长在被忽视的地方寻找价值。价值投资与球探寻找人才类似,都在寻找被忽视的优秀机会。我的投资过程注重勤奋,并高度重视管理团队。勤奋的投资过程能发现市场上鲜为人知的投资机会。 我从圣安东尼奥马刺队学到了很多东西,包括如何发现被低估的人才,以及如何通过勤奋的工作来获得竞争优势。在小盘股投资中,尽职调查需要大量的人力投入,但这也带来了发现被低估机会的可能性。我将差异化策略、勤奋的工作和对企业文化的关注相结合,从而在市场中获得优势。 Adam Wilk: "Pound the rock" 的理念强调持续的努力和积累,小的进步最终会带来巨大的回报,这与复利和长期投资理念相符。投资是一个长期过程,每天的努力积累起来才能取得显著成果。巴菲特大部分财富是在50岁以后积累的,这说明长期坚持的重要性。投资是一个没有终点的长期实践,需要持续学习和改进。 从 NBA 球探的经验中,我学习到如何在被忽视的领域寻找被低估的资产,这与价值投资的理念相符。通过做与众不同的事情来获得竞争优势,专注于被低估的小盘股可以获得投资优势。小盘股中存在被低估的优质公司,需要深入研究才能发现。通过勤奋的工作和差异化策略,可以获得独特的投资洞察力。关注公司的企业文化,因为它会影响公司的长期发展。 独立管理基金的优势在于能够独立思考、降低成本和保持与投资者的长期一致性。低成本结构使基金在市场波动中更具韧性。独立管理基金使我能够专注于投资研究和管理,并吸引志同道合的投资者。我非常注重成本控制,认为低成本结构能够增强基金的抗风险能力。

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Adam Wilk discusses the philosophy of "pounding the rock," emphasizing the power of incremental progress in achieving outsized returns over time. He draws parallels between this concept and compounding in investing, highlighting the importance of daily improvement and long-term perspective.
  • Small, consistent improvements lead to significant results over time.
  • Compounding is a key principle in investing.
  • Long-term perspective is crucial for success.

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You're listening to TIP. The consensus is that small cap stocks are not synonymous with market beating returns among the investing community. But Adam Wilk's fund, Greystone Capital Management, has invested exclusively in micro cap stocks and has returned 23.8% net of fees since inception versus the S&P 500's annualized returns of 17.7%. So that general thinking is prone to error.

Today, Adam and I will discuss some of these holes in thinking, why they exist, and how investors with an open mind can take advantage of these market areas with higher inefficiencies. Adam is a very interesting investor because he comes from a unique background I have just never seen from a professional investor. His initial goal was to become the general manager of a professional basketball franchise. He scouted for one of the best-run organizations in all of sports, the San Antonio Spurs. While there, he learned how to scout for talent in hidden places.

He also discovered that while it can definitely be harder to find talent in the harder to find pool of the later rounds of the draft, it was still possible to locate winners that other scouts often overlooked. You can probably already see the parallels between this and value investing. Value investing is about finding excellent investment opportunities where nobody else is looking. Adam has used his knowledge to help find some exceptional investments.

It all starts with microcaps. This is an area in the market with very few eyes on it precisely because many funds simply can't invest in it. Once Adam identifies an interesting business, he'll then go deep into learning more about management. We'll go over why Adam places such a significant emphasis on management. Hint, it was due to one of the biggest investing mistakes he ever made, which we'll also cover in depth. Another competitive advantage Adam has observed is his ability to make his investing process as labor-intensive as possible.

He's learned that doing the work that very few others are unwilling to do will reveal some incredible investment opportunities that are unknown to the investment community. This has helped him find several multi-baggers that have helped fuel his market-beating investing returns. If you enjoy learning how you can use your prior experiences to leverage yourself as an investor, want to see where inefficiencies exist in the markets at nearly all times, and learn some interesting analytical concepts to improve your own investing, you'll want to tune into this week's show.

Let's jump right into this week's episode with Adam Wilk. Since 2014 and through more than 180 million downloads, we've studied the financial markets and read the books that influence self-made billionaires the most. We keep you informed and prepared for the unexpected. Now for your host, Kyle Grieve.

Welcome to The Investor's Podcast. I'm your host, Kyle Grieve, and today I have the pleasure of talking with Adam Wilk. Adam, welcome to the podcast. Thanks a lot. Thanks for the invite. Happy to be here.

So you had this very eloquent quote in your founder's letter by a person named Jacob Reese. So I just want to say what that quote is. When nothing seems to help, I go look at a stonecutter hammering away at his rock, perhaps a hundred times without as much as good crack showing in it. Yet at the hundred and first blow, they will split in two. And I know it was not a blow that did it, but all of them that had gone before. So I'm interested if you could maybe elaborate a little bit more on how this quote applies to your general investing strategy.

especially in regards to discipline, decision-making, as well as holding a long-term view? Sure. Yeah. So the concept of pounding the rock, which is kind of the shorthand for that quote or saying, is the sort of bedrock philosophy of the San Antonio Spurs, which is where I started my career, working as a scout and basketball operations employee. And one of the first things that they showed me when I went to the facility to interview and the day I arrived for my first day

What's that exact quote? And they have it above an actual rock and fledgehammer that's in a glass cage located in the practice facility. And it's one of the things that they, it's one of the sort of founding principles of the organization ever since Coach Pop started working there in the late 80s. And it's the thing that they use to sort of guide their day-to-day activities. And

The concept is obviously that small bits of incremental progress can lead to outsized returns over time. And that's an excellent sort of metaphor or analogy for in the sports world because it involves practicing and getting a little bit better at your craft every day and just trying to improve a little bit by the time you go to sleep versus when you woke up.

And honestly, I can think of no better formula for, sorry, analogy for compounding as well. So it relates very much to investing and from an investment perspective. And the idea behind that is kind of like no one day moves the needle. So speaking from my own perspective,

Studying businesses and industries and doing portfolio management related work and trying to sort of expand or deepen my circle of competence isn't going to change necessarily that much on one specific day. But a bunch of those days added up over a long period of time lead to something pretty significant. And there's sort of a well-known saying.

Data pointed out Buffett, who amassed the majority of his wealth after the age of 50. There's this really interesting chart on the internet that kind of shows the trajectory of that, which happened obviously toward the second half of his age. So it's kind of, I learned that quote from a sports basketball context initially, but it's really set the tone for what I do on a daily basis. And just again, trying to improve a little bit every single day. And

The founding of Greystone was also very much based on a set of principles that I deem true about investing and a set of principles on how I'd like to operate the business moving forward. And that idea of developing things that you stick to every single day through ups and downs, through thick and thin was something that I took from the Spurs. And the quote itself is something I shamelessly stole as well. The biggest difference between, I guess, a basketball context or that quote in general and what I'm doing is that

The stone eventually breaks in that saying, and the kind of metaphor is over. But investing, one of the things I love about investing is that it's kind of a lifelong practice and it's something, it's a profession and a practice where there's no end game. And so I kind of view my role and my job as a professional learner, but also just trying to get a little bit better every single day. And I'll be trying to improve

my craft and kind of what I'm doing as long as my brain works and hopefully be doing this kind of on a multi-decade time horizon, which is the length of time that I've kind of put in my documents as far as how I want to operate Greystone and the way that I think about, again, structuring the business and also the types of investment that we make. So it became a very applicable and useful thing that I also have, again, in my documents on my bookshelf and that something that I really just try to kind of live my life by and structure my business by, if that makes sense.

No, that makes total sense. And that's a really good segue into my next question about the stone breaking. So in your founder's letter, you had this really good point about some of the significant differences between basketball and investing. And the one point being that your body doesn't break down in investing, unlike basketball and virtually every other sport. So I think this really allows for this compounding of knowledge that can

continue to increase for hopefully decades, hopefully your entire life, like your example there with Buffett. Whereas unfortunately with basketball, you reach a specific age and unfortunately your body just gives out. I mean, the famous saying, father time is undefeated is pretty apt here. So I'd really love to know a little bit more about maybe one or two specific areas in your investing that you've cloned directly from the spurs that maybe you haven't mentioned already here. Robert Leonard

Sure. So the first thing that I took from there would be the discovery of undervalued or mispriced talent. So my job at San Antonio was to find undervalued players. And I learned a lot. I was basically trained how to do that. And I learned a lot from the people above me in terms of where to look to do that. And the Spurs had a very unique advantage because prior to the time I got there, they had been doing this for decades. And given that the team was good every single year and made the playoffs,

They never had the chance to draft a player in the top part of the first round because they were a good team. And as a result, they had to try to eke out whatever advantage they could from a scouting perspective by finding good players that could contribute in the second round of the draft. And they did that by being one of the first teams to start scouting players overseas.

And I learned a lot from this experience, meaning that you could create a significant advantage for yourself by doing something very different from what everybody else is doing. And their entire philosophy as an organization was

to either be first at doing something, whether it was the use of analytics or bolstering their kind of sports science capabilities, or kind of looking left when everybody was looking right. And from a scouting standpoint, that was a really big focus of the organization. And that mentality resulted in them finding some really great players toward the back end of the draft, Manu Ginobili being the most prominent example. And if you kind of translate that mentality from a basketball perspective to an investment perspective, the area of small companies is kind of right

with inefficiencies in an area where there are much less eyeballs on these businesses. It's a place where larger funds can't necessarily operate if you manage a certain amount of money. And so it comes with these sort of embedded discounts in these companies and the inefficiencies that I think are right to be taken advantage of. And unfortunately, the sort of narrative for small companies, which we can get into, has been that they are just as a group, lower quality than larger businesses on whole. And as an average, that might be true. But again, given my job in San Antonio was

to be the person to sort of wade into this group of players and find undervalued talent. I view my job as very similar from an investment perspective. I'm the professional that tries to find the high quality businesses in the group of maybe lower quality ones, if you are to share that view. And so that would be the first thing that I took from them is just the idea that if you do something differentiated, like focusing on sort of undiscovered, underfollowed businesses, that can usually lead to some good things if you know where to look and how to value a business.

And the second part of that would be making your efforts kind of labor intensive. So if you are to sort of skirt the conventional scouting wisdom in San Antonio by looking in areas where others aren't, the same wisdom can be applied to investing. And the issue with that is it's much more difficult. So a lot of times with small companies, both the businesses themselves and the management team, there's less information available to analyze the companies.

partly because there are less eyeballs on it and the market hasn't really caught up to speed with those businesses.

but also because they're just smaller companies and there aren't usually video interviews of the CEOs or significant information on the websites about the product or service or people to speak to about their experience with the company. And so the work done from a due diligence perspective is very labor intensive. And I feel that way about a lot of the things that I do at Greystone, not only them being differentiated, but there's also a sort of manual process involved to get to know the companies, to get to know the management teams, to

to rely on my own research and work that I'm doing and have a willingness to kind of go to areas that others aren't, that are outside the publicly available documents or financials. And when you combine those two things, the doing what others aren't doing or being differentiated and incorporating kind of a manual labor intensive process

It's created an advantage where I can walk away from researching a business, which kind of a differentiated insight about how the earnings power of that company might unfold over time. And the last thing I'll say is I kind of meld that with a focus on the corporate culture. So the Spurs have one of the best organizational cultures of any professional sports team that I've ever seen. And it starts at the very top with, again, the principles that they believe in, and it sort of bleeds through the rest of the organization.

They have an amazing mentality. No job is too big or small for anybody. Everybody sort of takes out the trash and you're going to buy into these principles that we've been operating on for a long time. And that takes shape in the hiring of people, in the evaluating of talent, in the decentralizing of employee decision-making, I mean, the autonomy that you're granted and many other things. And yeah,

One of my favorite parts of getting to know a business, if I can, is trying to discern how favorable the corporate culture is and how that will help the business grow over time. Because there is a time in any business trajectory, the longer they survive, where eventually the culture will kind of take over from a sort of growth standpoint and from a standpoint of the things that really drive the business forward. And getting to know the people behind the company and getting to know the culture as well is a huge part of what I do. It's very difficult.

But if I can sort of combine all of those three things that I took from San Antonio, meaning looking in an area that others aren't, making sure the process is very labor intensive and uncovering aspects of the culture that maybe aren't available publicly, that's usually a really good situation for a mispricing.

Yeah, thanks for that answer, Adam. And we're going to be getting into a lot more details on some of those as well. But I want to go over an interesting question that I like to just ponder about with a lot of my guests, especially ones like you who are running these kind of one-man shops where you're not having to rely on other people or people in your organization to get information. So I know that you said that you do get some sort of third-party information that you outsource when needed.

But generally speaking, you're just working by yourself here. So I'm just interested in learning a little bit more about what maybe some of the advantages are and disadvantages of running your fund independently. Sure. So I would say the decision, both the decision to do my own thing, like launch Greystone and the decision to kind of keep it

as a one-man shop were left short of manual decisions and more, much more organic in that they kind of made themselves. And I spent years prior to launching Greystone going through this really interesting process where I knew what I wanted to do and I

like to gather information prior to doing things. And I spent a lot of time interviewing people in the industry and talking to people who manage money, whether it was fund managers or financial advisors or wealth managers. And I walked away from that process with a lot of interesting information. Most of it was not good. And I kind of walked away from that information gathering process a little bit disappointed in what I found. But the high level is that I knew that if I was going to do my own thing,

and I wanted to do well then, and also had any sort of differentiation that my path and structure was going to be a lot different from what I was seeing out there. And I put some of that in my documents, as you correctly noted, bulk of which consists of staying small, aligning capital with my partners, focusing on a differentiated area of investing, as we talked about, and adopting a very long-term view, which are all things that I didn't really see through my study of the industry. And

That process is also helpful because my background is not a Wall Street related background. As I just mentioned, I come from the sports world. I have very little formal experience and I kind of had to crash Greystone using it sort of a handcrafted playbook. And so being a one man shop kind of allows me to do a lot of things. Number one, to think and make investment decisions independently and avoid sort of marketing in the traditional sense as I'm being interviewed on a podcast right now.

And also keep my costs very low. And I think that last point is really important because there are certainly exceptions, but there's a real tendency for emerging managers or even new funds to opt for a very high cost structure on day one. And sometimes that comes with a lot of asset, which is nice, but whether you run a small fund or large one, none of the infrastructure really improves your ability to allocate capital. And I think that's an important point because

I'd argue that a more bloated cost structure or expense structure and a team of people, a nice office, et cetera, really makes your business more fragile to market an economic shock and bouts of volatility. And

There's also probably a willingness to, or maybe even a necessity to accept capital, likely from partners who may not be aligned with you. And that was a real concern for me upfront. And my structure is unique, I believe, because I spend the majority of my time focused on the investment related work, such as investment research, managing the portfolio, studying businesses, kind of the old school reading and thinking, and a lot of writing. And

When investments are made or as I gather more information throughout that process, I then can be really open and transparent about my thought processes and try to attract like-minded people to the firm in terms of my partners or people who I'd ultimately like to allocate. And it becomes this really interesting kind of self-selecting, organic process.

process whereby the people who have allocated capital to Greystone have sound the firm on their own. And it's been with very little, but it's been with basically zero push on my part or any marketing efforts or hiring someone to help me in that regard. And that results in a structure where

I believe my investors can kind of, number one, they understand what I'm doing and what I'm trying to accomplish, but they can also sort of stick through me through periods of volatility. And that's because there's a very strong understanding of, hey, what I do, but also they've made a decision that what I'm doing resonates with them and we can all kind of grow together and adopt this sort of long-term view together. I think that's a pretty powerful thing. And in the event that there are ups and downs, again, I don't have sort of a...

high cost structure to adjust or answer to. And it's more like making the business fairly anti-fragile. And I listen to the Founders Podcast a lot. It's an incredible perspective giver. I read some of the books, obviously, if you're familiar. And Guy did an episode on IKEA recently. And IKEA has this amazing cultural principle that goes, reach good results with small means. And that idea...

resonated with me in an incredible way. And I've kind of become, since I started the firm, I've kind of become obsessed with cost control so much so that when this is all said and done, I would love to set some kind of record for revenue per employee or low operating costs as a percentage of AUM while still generating world-class returns over a long period of time. And

I think that that's just become a really important part of what I'm doing. And there's a second part to that IKEA principle as well, which is expensive solutions to any problem are usually the result of mediocrity. And I actually view keeping expenses low, having a maniacal focus on cost

as a way to become actually anti-fragile. Whereas the sort of conventional wisdom around the industry is to beef up your service providers and your infrastructure and hire a team of people and do everything to make yourself kind of institutionally friendly or investable. And if I'm guilty of one thing, it is not trying to be investable to anybody for good or bad. And so that's a good actually segue into the disadvantages of doing it this way is that it takes longer and it's a slower process. And

I've had to turn down capital from people I didn't think were going to be a great fit. And the type of partner that I'm looking for is rare. And it's just a flog, you know, intentionally, in a good way. But I'm in no rush. And as I mentioned, I hope to be doing this for a really long time. And so far, I've found that there are much more, many more benefits to doing it my way than trying to kind of appease a certain investor base, if that makes sense. Let's take a quick break and hear from today's sponsors.

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All right, back to the show. I want to transition this to another topic that's near and dear to my heart, which is quality. So you alluded to this earlier that some people such as myself, when they hear about these microcap businesses, they have this kind of preconceived notion that these businesses are just lower quality. You mentioned drafting players in the second round being generally lower quality. And I know

I know that you've now obviously been looking very specifically at microcaps for a long period of time now, and you actually don't believe that small caps automatically equate with a low quality. So can you maybe outline why you think some of this dogma exists and tell the audience why they might actually be making a mistake in overlooking quality small cap businesses? Yeah. I think I make money at times when there's over extrapolation in any one area or one direction in the market.

where a narrative has taken hold of something and pushes it a little bit too far. That's a pretty powerful source of returns sometimes. But I can go back to my Spurs days and use some of the examples that I used previously, just by saying that dismissing all small companies is kind of like saying every second round draft pick is terrible. And again, like I was saying before, on average, I would say second round picks are not as good as first round picks. And

That probably is proven true from a statistical standpoint in terms of career contribution, but that doesn't mean it's every single one. And in San Antonio, our job was to find the higher quality ones that can make an impact to the organization. And it didn't really matter what the narrative was for the group, if that makes sense. And so in the same vein, I can kind of admit on average that

smaller companies are lower quality than larger ones in public markets. And I think the issue is that it can apply disproportionately to micro-capped, where there's a lot of garbage, some $50 million. There's promotional shady management teams. There's businesses that don't understand capital markets. There's lower quality business models, whether you're talking about the product or service. I kind of have to weave through this area to find what I'm looking for. But the

I think the biggest sort of reason why small companies are viewed at lower quality is because they may have one product or service line that could suffer more in an economic downturn. They may have less access to capital. They may be less conservatively financed. Their competitors might be able to gain share while they lose it in an adverse business scenario. But what's interesting about Greystone is that I'm not screening for those qualities. So I'm looking for the opposite. And so a lot of times,

As I mentioned, I can kind of make money when a narrative gets pushed too far, whether it's company specific or just talking about broadly, all small companies are terrible. And to kind of separate myself from this area and to find some differentiated insight, I do a lot of primary work and I speak to a lot of industry people. And I really think hard about the quality of the business and the competitive environment. And there's a business that we own called Shilligist.

It's a software focused business that sells software to nonprofits and government organization. And it's a great business. There are some public market peers that kind of mirror what Zillow just does, have been long-term compounders for a really long time. The business has a very high value prop, excellent fundamentals, high margin, very sticky, incredible cashflow conversion characteristics. There's a real opportunity, long runway for growth here. And

By and large, it kind of hits on every metric for a quality business that I like. But when I got involved, there were concerns regarding growth prospects. There were concerns regarding the quality of the business and the margin trajectory for a number of reasons. But after spending a lot of time with a customer base and industry experts, I kind of developed this view that their product offered an incredibly high value prop. It was a really integral part of what their customers needed in terms of their day-to-day workflow.

The technology use in general among nonprofits and government organization was kind of set to explode post COVID for a number of reasons. And they were really well positioned to capture some of that growth. And as I mentioned, there were also aspects of that business that mirrored some of these compounders that I'd studied and

The trajectory for syllogists could be very similar, not the same, but very similar. And so when something like that is the case, and I've put some boots on the ground and done some work on actually sussing out what the quality is,

It doesn't really matter to me what the narrative is or what investors think about companies being low quality or this is going to stay cheap forever. I basically walk away from something like that and I have a different view and then I can act on it. And going back to what I was saying about this labor intensive process, it just takes time and

Sometimes an insight isn't always derived and there's nothing to take from the process. But in this case, having visited 20 to 25 nonprofits and speaking to their technology teams and their decision makers and doing a number of other things led me to this idea that, you know, based on a number of factors, this could work out very well. And that's, again, very independent of the sort of broad narrative out there.

So one of the common characteristics that I've noticed now that I've moved more and more into investing in a microcraft myself is that a lot of people looking for microcrafts specifically are looking for growthy type businesses. So when I was looking at some of the names that you mentioned in your letters over the years, I noticed that it's not specifically just growth businesses. Yeah, of course, there are some growth businesses, but there's also maybe a few what you'd consider cigar butt types and maybe some low mid single digit type growers. So

I'm interested in learning your specific view and your perception on microcaps. Do you think fishing in those waters is more conducive for finding growth or what's your general view on that area? Yeah, it's not a requirement. Of course, there are smaller companies that can become larger ones and that's a great situation to step in front of. And there are multiple examples of companies in the portfolio that fit that framework. So it's not something I shun, but it's also not a requirement.

There are two companies now, maybe three in the portfolio that don't reflect a lot of growth, at least on the top line, but there are other very attractive aspects of the business. And one of the best performing investments I've made during the past year plus was not growing fast at all. I think about

3% to 4% top line growth, but they made some changes to the cost structure and to capital allocation that have worked brilliantly and the investment has worked really well as a result. And so it depends. I like opportunities like that as well, like the one I just described. This is a high quality business, great management, strong capital allocation, and a high free cashflow yield that's kind of being plowed into repurchases. And again, it's worked out really, really well

Limited growth is required for the result that we've achieved. And so it's very situation dependent, but I would say above growth, change in expectations is a much more powerful force. I think a business in transition can be an excellent source of return along with growth and earnings power that's improving sometimes suddenly.

And growth can come before that. Growth can come after that. Again, there can be limited growth path, but it's a very situation dependent. And for each investment, I think Greystone owns 10 companies right now. For each investment, each one has kind of a different flavor of growth, capital returns, what's happening with the cost structure, whether they're in transition or not.

the runway for growth, et cetera. And it just kind of becomes one of the pieces of the mosaic that I try to put together when evaluating a business.

So another thing that you mentioned in your founder's letter, kind of talking to this different buckets of businesses that can be in your portfolio. In your founder's letter, you did mention that you do well invest sometimes in special situations. So one kind of special situation that I noticed in your portfolio seemed to be a company called Leon's. So I'm just interested in learning, how do you kind of view special situations as an overall strategy for you and for your portfolio?

And also, how are you kind of determining position sizing on special situations compared to other investment buckets that you have?

So honestly, that language in my founder's letter should probably be updated because the portfolio comprises mostly just high quality businesses that I'd like to own for a long period of time. And I'm not necessarily looking for what people deem a special situation in a vacuum. Having said that, like Leon's, which we can talk about, there are elements of almost each one of our businesses that contain special situation like

elements, for lack of a better word. And that can be something as simple as a management change or a rights offering or a portfolio of real estate whose full value is not being reflected on the balance sheet or anything that can somewhat disguise the earnings power of the company. And I like to look for those situations

that I kind of refer to as special situation because they can exist inside of the wrapper of a quality core business. And that's a really good situation for me to evaluate and step in front of where I have a really good quality core business that fits the attributes that I'm looking for. But then there's also this other element that is causing the market to maybe underappreciate the business. And so again, as a category, it's not something that I sort of seek out. I think special situation...

have become their own investment type in today's age. And the portfolio is not split between the two, but I love, as I mentioned earlier, a business in transition with special situation element, as long as the core business is very high quality. And so again, we can talk about Leon's, but just going back to the Syllogist example, since I already kind of laid out the business case, when I came across the company, they had undergone a management change. The new management team

should drastically change the capital allocation policy. So they cut the pretty hefty dividend that they were paying. There was a strategy shift. So the company was historically a slow growing business that focused on M&A. They were going to stop all of their M&A and focus on returning the business to organic growth, for which the opportunity set was very good. And outside of that, those changes, the core business was excellent. And I spent a lot of time with our customers,

The high level being most of them said these guys could raise their prices 200% and I wouldn't go anywhere. That was very telling. But outside of that, this business is not going anywhere. It's very low churn, very attractive for the reasons that I laid out. But there's all these other pieces that are less certain and are obscuring the earnings power of the company. The future looks very different from the past. The margin profile historically looked very different from where it was going. Again, there was a new management team who had to execute, so there was risk there.

And if you could do the work on kind of the quality business itself, you could get comfortable with these other elements of the investment. And I would definitely view those pieces, those moving parts as valuable.

special situation light, but the business itself represents everything that I look for in kind of a high quality compounder. So it's more of the special situation angle today for me is more, let's try to find some pieces that represent that, that may be obscuring the earnings power and see where we come out on the other end, but less so in a type of investment in and of itself, if that makes sense.

So one thing that you alluded to here in our conversation is your importance on analyzing management and culture, which I also agree is critical to understanding a business at a high level, especially if you're looking to own a business, hopefully for a long period of time. So you mentioned in your letters that underwriting management is just as crucial as underwriting business.

I'd love for you to maybe detail how you go about underwriting management and kind of what you hope to find in management teams that you want, as well as what you want to hopefully avoid.

Sure. It's an imperfect giant. Definitely. Evaluating people is incredibly difficult. It's probably the hardest part of my job. And I'm not even claiming that I have it 100% right. But it is a huge focus of mine, just given my experience in sports and the importance of it there. And my experience evaluating human talent, which is very different from like a business. I do believe it's a point of differentiation for Greystone. I like to develop relationships with the management teams that run our businesses. I like to get to know them over time.

And I'm not saying that in and of itself is an advantage, but I think in small companies specifically, the people drive the results much more so than their large company counterparts. Obviously, some of the best entrepreneurs and CEOs in the world exist at some of these large businesses. Jeff Bezos being a great example, who probably could do anything with his life and have a ton of success just based on the way he is and how he thinks.

But there's very limited access to him in terms of being able to sit with him in a meeting, figure out how he thinks about things, understand what the problems are that he's facing. Obviously, there are videos and publicly available interviews that can give you a sense. But the sort of machine that he had built over time, obviously, Amazon started as a small company. But the sort of machine that they built up over time means that there were a lot of other elements in place that he could kind of oversee that would drive the business forward and

obviously still remains an integral part of the business, but it's very different from a small, in terms of a small company where there may be one product or service line, one go-to-market strategy, less employees in general, a smaller revenue base, a different cost structure where a very smart operator, entrepreneur, and capital allocator can really drive the result positively or negatively over time. And at a high level, I guess it's important to just define what I'm looking for, which is really just a sensible,

management team who's very competitive and communicates openly and honestly, and most importantly, treats our capital well. I like to see the last point is really important because preferably because they are invested alongside of us or it's an owner operator. I do make exceptions to that. But as I mentioned, for the evaluation part, I lean pretty heavily on my experience in sports. And one of the hardest things to evaluate about a player or a person is how hard they will work.

when given an opportunity. And from a basketball perspective, that was probably the toughest thing to figure out. We never knew how that would unfold until a player arrived at the organization. And it's like this impossible thing to sort of work through because human beings are interesting. They will tell you almost anything that you want to hear or that you ask them. But the issue is you don't know if they're lying.

And so the best way to go about that is to try to piece together information that provides some kind of insight into those questions. And getting to know the person is very helpful. One of the things I like to do with management teams is different touch points with them. So obviously there's the formal business meetings. There's the calls that I undertake to get to know the business.

But then if I can, if we're in a shared geography, I like to try to get together for a coffee or a meal. I like to learn a little bit more about them personally, do plenty of channel checks to see kind of what they're like outside of what they tell me. And I try to get to know, again, just sort of piece together this idea of what kind of person I'm dealing with here and how likely they are to do certain things moving forward. And then I'm very big on track records and that's kind of been

I think a relatively new part of my process, well, maybe over the last couple of years, based on some nasty mistakes made on the management side, I would say that my worst investment mistakes have been backing young or first-time CEOs in the public market space. It has never worked out well for me. And I can definitely see the sort of allure, or sorry, appeal of investing in very large businesses with a very long track record in industries that don't change that much because

because you have a very strong history of evidence of how things will go over a long period of time. And I've definitely come to appreciate that more and more the longer I do this.

In the small company space, you don't always get that sort of history. But again, I'm very big on track record. So looking back over a management decision-making history, both throughout the company and through their career is very important. How do they speak about the business and how does that align with what is actually unfolding? So do they have a really good understanding of the company and are they able to communicate that in a, again, sort of like

sensible trajectory. I'm not even talking about guidance per se, but if a company has an estimate of their earnings power and cost structure, but every single quarter they're whiffing on those estimates, that brings up a question of credibility, among other things.

And so there's a number of examples that we could go into that help kind of paint this picture of what the track record is like. But it's very much an ongoing process. Sometimes it takes years. And there are companies in the portfolio now where we've owned for a long time, and I just feel like I'm getting to know the management teams on kind of a deeper level. And that's been very eye-opening to me just to see how things unfold over time. And you kind of get

I've realized I kind of get let in on more and more thing, the deeper that relationship is not talking about the company specifically, but just kind of like what problems somebody is facing. And that, that can be very eyeopening as well. And,

You know, just finding if I can find sensible people who have a good understanding about their business and the industry and they know how to telegraph that you can kind of build up a pattern over time and you get this sort of cadence of how they communicate and putting all that stuff together. It just paints a very nice picture of like, again, what kind of person you're dealing with, how they're likely to react in certain situation, how the business might perform. Obviously, there are always surprises.

but how the business might perform in certain economic environments and then how they might react to that. And if you can take, if you can paint a good picture based on that information, and then both of you, both management and myself analyze the kind of competitive environment and get a good understanding of how they're reacting to things,

relative to their competitors or their peers. That's a very interesting subset of data, both stuff to sort of work through that's written and, sorry, quantitative, but also anecdotally. And I usually, it's an ongoing process, but I come out of that process initially and ongoing with a lot of metrics to plug into

this sort of manual scorecard system that I've developed. And it's very unscientific, but it gives me an idea of the various attributes I'm looking for in a management team and how they kind of score or grade on those criteria relative to the other investments in the portfolio, the other things that I'm looking at, and just for the company specifically. And I'm

And a management team that scores highly on those attributes is a really good sign just in a vacuum, but it doesn't make for an investment, a good or bad investment. It's just kind of a way to aggregate the data that I'm gathering and the information that has come across. And it kind of tries to make the process a little bit more quantitative. But again, it's a people thing.

It's about evaluating human beings, which is very, very difficult. And so it's always going to be this imperfect giant. And I've been blindsided kind of in both ways, good and bad with some of these companies. And so I would just say that I try to be as precise as I can and gather as much data as I can, but it's an imperfect process and it's a ongoing, ever-changing, ever-evolving sort of thing that takes place.

Let's go over some of the mistakes that you've made here in the past. So in our previous conversation, I asked you what your biggest mistake was. And you said that the most recent one was probably a business called Polished.com, which was this online consumer goods retailer. So I'd love for you to maybe share what got you interested in this business in the first place? What were your mistakes? And then what were the lessons that you learned from investing in this business?

Sure, we could probably do an entire episode on polished alone. But when I first came across the business, it seemed like it was incredibly mispriced because earnings power was increasing considerably. The company, there was a number of special situation attributes in place in terms of the way the company went public, the lack of eyeballs. There was a management change.

And a number of areas that pointed to this could be the company was discounted for the specific region and Polished is an e-commerce appliance retailer or was. The company filed for bankruptcy. So that is a good foreshadowing to where we're headed here. But the company was an e-commerce appliance retailer, and that's actually a fairly good business. They were fairly asset-like. They were growing very fast. They had a very different cost structure than the brick-and-mortar stores.

And they were excellent at marketing online and their SEO presence was such that they had kind of the secret sauce in their geographies. They were a nationwide appliance retailer, but they were excellent at reaching customers and getting people to visit their site and order appliances. And the high-level thesis at the time, it's been some time since I revisited it, but the high-level thesis at the time was that the business was growing pretty significantly in the post-COVID world. The majority of appliances would...

likely shift online over time. This was an incredibly big market. They were set to capture a portion of that. It was run by a really passionate entrepreneur who had grown the business from zero to 400 million in sales at the time I got it all. And their cost structure was such that there would be some pretty decent operating leverage as they continue to scale. And I thought that the company could reach a billion in sales at some point, and they would have margins

significantly in excess of their brick and mortar peers. And I was wrong about all of that at a high level. I think that investment was the perfect storm of financial portfolio management and behavioral mistakes. And I severely overestimated the quality of the business and the quality of the management team. And then when red flags emerged, I failed to act quickly and decisively enough. And as I think we had talked about, you and I had talked about previously, I

did a decent job of managing the position through many of the ups and downs of holding it. And then at the very sort of tail end of the investment, I sort of compounded the mistake by adding to the position pretty significantly when the company announced that they would be trying to sell themselves and hired a bunch of people to take steps in that direction. And it ended up in a pretty nasty permanent loss of capital and a lot of lessons that came from that. But

Again, the mistake was a perfect storm of both business-related mistake, management mistake, and then behavioral mistakes in terms of managing the physician. And yeah, it resulted in one of the, I think, worst investment mistakes I've ever made, but a lot of sort of rich data to take from that that improved my process. And again, happy to get into specifics about what I tweaked and changed, et cetera. Let's take a quick break and hear from today's sponsors. This is a message from our sponsor, Intuit TurboTax.

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Yeah. So one of the tweaks that I wanted to discuss that you just kind of brought up there was kind of to do with position sizing. I know, I think that once you thought that this business would get acquired, you ended up adding to the position. So I'm interested in learning, you know, tell me a little bit more about your thoughts on the position sizing and the mistakes and lessons that you took from there. And then maybe discuss a little bit about what your current strategy is with position sizing. I know with a lot of, uh,

micro-cap investors, they like starting smaller, investors just in general, they like starting with smaller positions, then waiting for the business to execute a little bit more, and then adding as they get more and more comfortable. So yeah, I'll hand it over to you to talk more on that. I certainly impartial crowd approach that you mentioned, but I'll get to that in a second. It's very hard to derive a

process-changing portfolio management rule from a single mistake. At least that's what I've learned. It's more a collection of things and then reflecting on what went right, what has gone right, and what has gone wrong. My biggest investment mistakes have actually been selling poly businesses with long growth runways too soon. It's not been investments that I got wrong. And I've been fairly decent at the portfolio management side of managing the stakes.

I hope maybe others would disagree. And I'm pretty cognizant of when I've screwed something up and having to exit. In this case,

Again, the behavioral mistake was not doing so. And so the biggest lesson from Polish specifically was that the position size should be zero and cut ruthlessly as soon as there's evidence that the thesis is not no longer intact or that I'm wrong about what I thought about the business. The two most important things that emerged from that are my focus on people and track records and incorporating some aspects of that into my process.

whereby I no longer, almost always, am no longer interested in backing a first-time CEO, their exception, meaning like a CEO that has started a business but has operated for 10 years and then takes it public, is very different from a first-time CEO who's operating a business that is public for the first time. And there's also nuance in there, but young CEOs with a lack of track record and history are likely things that I avoid at this point. And the

The evaluating of people side of things is also, there have been a lot of parts of my process that have been tweaked to do that in terms of the time I spend with management. There's been some much more pointed questions that have emerged from the process of going through polished and that investment that I think have helped me better assess the people behind the investments. Again, that sort of area of the due diligence has been just moved up to a higher priority. Not that it wasn't before, but I just made enough mistakes with evaluating the people involved that

I changed some things and evaluating corporate governance and making sure there's very shareholder friendly management teams and boards in place is very important as well. And with Polish, there was not. And I think I overlooked it given the upside, the potential upside of the business. And that was also a mistake. There were some significant problems with the board, with the experience level there.

which the way they were treating the business and how they thought about moving the company forward with their communication policy and all those things, again, yellow flag that kind of lead into red flag that I failed to act on. And so that's been, I think, evaluated within small companies. I'm,

I've come to understand that lack of evaluating corporate governance can be a source of inefficiency, kind of finding businesses that are growing, but have these really, really strong boards and management teams in place that have extensive knowledge and industry experience that can help move a business forward in a positive way based on what they've done with larger companies that the company can rely on if they run into some issues. That's a huge one. And none of that existed with Polished. There's a company in our portfolio, Innovative Food Holdings. It's

It's a food distribution, specialty food distribution business that I believe has probably the highest quality management team and board for a company of that size that I've ever seen. It's all very excited about that business, but, and obviously check all of my boxes in terms of the management and corporate governance. And so that's been a big part of improving what I'm doing moving forward is just evaluating that side of things and trying to, as best I can, this is very hard as well, but trying as best I can to spend time with the management teams and the boards and

I just get a sense of who they are as well and kind of how they're thinking about the business. I like people who are kind of singularly focused on the opportunity set, likely again, because they're owners. So that's been a big part of my process. But in terms of the moving forward and

how I approach physician sizing. I think my process has evolved to the point where I become much more patient now. There was a time, I think when I first launched GreatStell and before where I would be, I was not hesitant to enter into very large positions at cost. And that has changed for a number of reasons. It does happen where I can kind of skirt the rules there if the right situation presents itself. But now I could be much more patient and I'm not afraid to average up or down into any

particular position. And I really like to see a company execute. So I might sit in a core to seven to 8% position for a period of time. And then as risk is removed or as the company executes, I would be happy with scaling that up, which I've done for a lot of the businesses in the portfolio. Sometimes that multiples higher than where I initially got involved. The

The dynamics behind that are very situation dependent, but overall, it's a, I think an important part of my process to just be more patient and to kind of let the management teams execute and to see if I missed anything in my sort of initial due diligence. Because a really important thing that happens if you own companies for a long period of time is that I will get to know a business a lot better the longer I own it. And after I start buying shares than beforehand, and obviously I do my best

to check all my boxes and manage risk as best I can prior to entering into an investment. But there's no substitute for owning the business. There's no substitute for following the sort of quarterly cadence over a period of a few years. And I've learned through that process that it's, again, depending on the situation, very okay to average up over time, but usually very beneficial if things are working out well. And if the runway for something remains long,

So let's move on to some happier thoughts here, moving on from some of your mistakes, and let's move toward looking at some of the lessons that you learned from your winners. So I think a lot of value investors, myself included, really focused on Charlie Munger, who always says, rub your nose on your losers and learn from your mistakes, which I think is really valid for the most part. But I also think, again, borrowing from Charlie Munger, if we clone some of the characteristics from the business or from management teams, from our winners,

Hopefully, we'll also see some clues for what to look for in future opportunities and investments. So maybe if you could outline one or two kind of similarities of characteristics that you've noted in your winners that you now make sure to try to look for in all your future analysis.

Sir, my winners, I think, have a few things in common. A really high quality core business, as we were talking about. A great management team and a really long runway for growth, excuse me, with earnings power that is growing over time. And where I can get some real juice on the return, then kind of where things work out very, very well is when that earnings power for some reason

is not apparent just by looking at the financials or reading the filings. And that has definitely, I think, provided a little bit more torque for the investments that have worked out very well. And obviously there's a lot of nuance there, but high quality core business, great management team, long runway for growth with the changing to the positive earnings power are very common characteristics for the investments that have worked out the best.

I think changing expectations, as I talked about before, with kind of a changed view of the business has been a really good formula for success as well. I mentioned Sillagist earlier, which I won't continue to harp on, but there's another company in the portfolio called Limbach. And that has been a great example of everything that I just described and kind of captures the business itself, captures nearly everything that I look for in a long-term holding. And

Limbach is a building system solutions firm. So they partner with building owners, commercial building owners in the healthcare space, the data center space, industrial space to service their critical systems, like their mechanical, their engineering, their plumbing, their HVAC systems. And when I got involved with the business, they were maybe $150 million or $200 million market cap. The market cap is now over a billion dollars.

Obviously, that has worked out well, but as the business has grown, and as I guess the stock has worked, which is kind of a lower priority focus for me, I kind of had to re-underwrite my assumptions over time. And the earnings power has grown so much that what I initially underwrote is no longer true. And as I mentioned, Limbot being a great example of kind of everything that has worked out well, that's an excellent situation for

for Greystone to continue to hold and for continued evaluation. So there's the expectation. I was very wrong about the business.

to the upside in terms of what I thought they could accomplish. They've exceeded all of my expectation. And as time has gone on, as I mentioned, the earnings power has increased so considerably that I believe that the upside remained and the risk reward remains really, really favorable. But they possess all of these really interesting characteristics where happy to get into specific detail, but at a high level, there were a number of moving parts with the business where they had two different segments at the time. The one I just described that is much more

the service business, which is much more recurring revenue, high margin, um,

less economically sensitive, lower cyclicality. And then they had this other segment of the business that was very much construction focused, where they would participate in large scale construction projects with building owners in terms of renovations and even building construction. Element of their business had run into some serious issues for a number of years. It was lower margin. It was much more labor intensive. There were significant cost overruns and project delays, but it was something that the prior CEO

spend a lot of time focusing on because it grew their revenue and he could take these large scale projects and they would add to their backlog. And even if it was lower margin, he was much more focused on what he thought I think Wall Street or the market wanted to see in terms of the business growing. And as a result, the business suffered and I had followed Limbaugh for a number of years. I deemed it uninvestable under the prior CEO and the management team changed a few years ago.

My ears perked up. They handed the business off after an extensive search to an internal candidate. They promoted the COO, who was somebody who I'd gotten to know and who has just been excellent as an operator and capital allocator. And in addition to that management change, which is in line with some of those special situation elements we were talking about, there was also a strategy shift where the new CEO said, well, now we're going to focus on the higher margin, more attractive, less cyclical part of our business. And

We're going to return kind of to common sense and start doing things that make sense for our cost structure, our margin profile, and our cash generation. And that's exactly what's happened. And so they've kind of shifted the business from 80% construction, 20% service to now 70% service and 30% construction today. It's had the effect of transforming the margin profile. Limbach has become kind of a cash gusher.

They're allocating capital to acquisition, both organically and the acquisitions where they can acquire businesses in their industry for very low multiple that are very accretive to their business. And there's a very long runway to do so. And at the time I found the company, they did check off some of these boxes if they could just focus on kind of the core business, but they had the service business is a very good core business. They had a very good management team, which had just changed. And there were these other special situation elements involved. Again,

management change, strategy shifts, changing margin profile that I didn't think were quite reflected in the valuation or what they could accomplish. And again, it has worked out brilliantly. Hindsight is 2020. Of course, I'm not too much focused on the outcome. I'm talking about the business when I say it's worked brilliantly. And I think the runway is very, very strong. And so I really try to find one of the most attractive situations for Graystone is to find a small business that can become a larger one and finding a company like Limbaugh

that starts out when we get involved as a $150, $200 million market cap, that can eventually become a billion dollar business is something that's really attractive to me. And if you are a larger fund, you have a very difficult time buying this business. You're probably spending less time on it, paying less attention because it looks overly cyclical. There's a number of things going on that make it so the earnings power is a bit obscured. But the sweet spot for Greystone to kind of

find a smaller company, ride it to a larger one. And now we can sort of participate in whatever institutional flows come from the company being above a billion dollars in market cap. And this happens very often where I'll find an idea like Limbach, I'll kind of lay out the investment case. I'll find some insight into why they're going to succeed moving forward. And I'll bring it to people and I'll say, hey, you should take a look at this business for X, Y, Z reasons. And

They might manage more money than I do. And they'll say something along the lines of, let me know when it gets to a billion dollars in market cap. And that's fine. But I like to ride it from 200 million to a billion or, again, try to find those situations where it works. We can get the compounding engine going at a very small stage and make them larger companies. But if there's a takeaway from your question, which hopefully I've answered, it's that I'm really just looking for

Quality business, quality management, long runway for growth, and kind of a changing earnings power trajectory that's not quite captured in the valuation.

So in your latest letter, you mentioned that you sold the position in your portfolio that you felt was potentially a really good investment, but not necessarily a great business. And obviously, you just outlined the importance of having a great business in your portfolio. So it seems like maybe you're reaching some sort of inflection point here where you're focused a lot more on quality to some extent. So

I would just be interested in learning a little bit more about how your evolution and thinking has proceeded over time towards that really high quality end of the spectrum. I would say that this is one of those things that, again, was not so much a conscious decision made, but more, as you mentioned, an evolution of how I think and what types of businesses I want in the portfolio. I've been doing some work on this recently, as I mentioned in my letter, and

kind of developed some clarity about how I want to move forward. And there's a big difference, as I mentioned in my letter also, there's a big difference between a great business and a great investment, or a quality business and a great investment. And I have no opinion about kind of which one investors should own, but analyzing my own past mistakes and successes, I've kind of revealed that I should be leaning more towards the quality side moving forward. And that's because quality businesses

for many reasons, have much longer runways for growth. Their competitive and cultural advantages are much wider, or sorry, they widen over time. The market's understanding of them evolves over time, similar to what I was just talking about with Limbach, meaning if things are working well, revisions are made to the upside, and there's a potential for a very long-term holding period. And

As I mentioned previously, my worst and best of mistakes have been selling great businesses run by great management teams too early. And I've done this enough in the past to hopefully put my foot down finally and stop doing it. And on the great investment side, I always find that

To just touch on NN Inc. for a second and the selling of that position, I didn't view that as a great business. And for the reasons I just described, it didn't make sense to continue to hold it in the portfolio. One of the reasons is because I do like a management team. I think it will work out very well. But with NN, I found myself thinking about a specific valuation target or price upside and

Whenever I start doing that or overly focusing on future valuation or price ranges or start thinking about a business at a certain valuation and how I will act when it gets there, that means by definition, I am not thinking about holding it for a long period of time. And the concept of intrinsic value can change very significantly for a business during the course of

our ownership, both up and down. And there are many examples of businesses in the portfolio where despite higher valuation, the risk reward remains very good. Again, referencing Limbaugh. And I don't think that's something I would have been open-minded enough to sort of work through if I had a set valuation target for Limbaugh or other businesses. I think quality, that's why I kind of prefer leaning more towards the quality side or just owning a really good business because it allows me to think a little bit more directionally and not precisely.

and focus on what's taking place at the actual business. Not so much if they're hitting cashflow targets or what the multiple should be,

Is this worth 12 times or 15 times, but more so is the business doing things today that will position it for success in the future? And how might that unfold over time relative to what their competitors are doing? And it kind of leans much more toward the qualitative side. Like when I say quality, even there's much more to be derived outside of the financials and quantitative work that comes across on a quarterly basis.

that I think is typically priced in. I think that's a big reason why you see some of these companies like an Amazon or a Berkshire or even a Netflix, et cetera, just kind of grow into a new valuation over time because people start to come to appreciate these like culture, competitive advantage and cultural aspects that really can't be replicated as a company scales. And that kind of widened over time. And there are lots of factors to discuss there, but I kind of had trying to lean more towards the

discovering those sorts of things among small companies and caused me to reevaluate a business like NN, which again, will probably work out fine as an investment, but where if it got to a certain price target, that would be my sort of way of thinking about cutting loose. And again, with anything, I would evaluate that investment as well as its scale or as the share price went up or whatever. But

But I thought about the just what's behind that business, very cyclical. They don't they're not really in control of their own destiny. If something goes wrong with the economy, it didn't check some attributes that I that I really like to stick to moving forward. And as a result, I don't think it shit very well. So it didn't make sense to kind of continue to hold that one.

So one really, really good insight that I read in your latest letter was concerning this expiring knowledge versus permanent knowledge, which I really enjoyed reading about. So you use this example where certain types of knowledge becomes irrelevant, let's say after a specific quarter. And so making like a macroeconomic forecast would be put in this basket of expiring knowledge.

Whereas when you contrast that with permanent knowledge, permanent knowledge compounds. Permanent knowledge might be something like understanding the competitive advantage of a business or learning why a business is where it is today or why it's so good, which I know you spend a lot of time on learning. So permanent knowledge can therefore be used in the future to improve your decision-making and it compounds and just gets more and more valuable over time. So I'm interested in learning a little bit more about

What specific areas of expiring knowledge do you think the market spends too much time on? And what strategies have you found best to save you from wasting too much time on that expiring knowledge end of the spectrum?

That snippet in my letter was very much inspired by Morgan Housel's book, Same As Ever, which is excellent. I finally got around to reading it this year and there's some amazing anecdotes and stories and data in there. But he had a chapter or so on permanent versus expiring knowledge. And I think he's written about it before and I've seen it in other places. And so that section of my letter was very much inspired by that. And I spent a lot of time just kind of taking long walks and thinking about what I want to include in my letters, which I try to make

as useful as possible to both investors and people who are interested in looking at Greystone. And I went back and read all of the broad market commentary sections of each letter and walked away from that process with not a lot of useful takeaways moving forward in terms of the types of things that I'd like to focus or talk about, or even just anecdotes that will help me over time. Yet I

Yet I was spending a portion of time each quarter thinking about these things and trying to get an informed opinion. And so it just became very obvious. I could kind of draw a straight line to the lack of usefulness to talking about that sort of thing and kind of what I derive from it. And so I just, again, one of those things where the evolution of what I'm doing over time and sort of put my foot down and decide I don't want to do it anymore and would rather focus on learning something incremental about a business or an industry.

And so in terms of what the market focuses on, it's hard to say what matters and what doesn't.

on any given day, I would say. The market has become incredibly short-term focused, and I believe more so since I started Greystone. This can partly be blamed by the industry structure where the majority of active managers exist in these pod structures with very different risk-reward profiles than Greystone and very different mandate, but they control a large amount of capital, not the majority. And

Also, there's quantitative-based strategies and passive investing, which play a role in this. But by and large, because of this current structure, I would say companies are judged very, very hard on the most recent quarter and even their short-term outlooks. And macro news also plays a huge part in investor decision-making and daily trading activity. And I think many of these things, whether it's a single quarter or some piece of macro news, has...

have very short expiration dates. So XYZ company earned 10 cents a share in Q4 versus analyst expectations of 12 cents a share. That information, it becomes useless or irrelevant or goes away the second that you read the result. If you're an investor, it has no

use moving forward other than what it told you relative to expectations right in that moment. And I think just having spent some time reflecting on this, it's not rocket science, but the more important thing to sort of understand and focus on would be what sort of factors are driving industry growth and why.

How is the company setting themselves up and how are they best positioned to take advantage of what the industry is doing over time relative to competitors? What things are they putting in place relative to their bench, employees, their culture, the types of things that they're doing in terms of their go-to-market strategy that will best position them over time? In other words, how are any of these businesses that I own making themselves better over time, which...

then causes obviously positive financial results to flow through. And so I do a really large part of my job as number one, determining where to spend my time, but also spending my time on the latter thing, which is again, focusing on the actual businesses in the industry and uncovering the things that will help me when I research the next investment or will last a lot longer as patterns are built up in terms of what I'd like to look for

And less on, again, the sort of short-term news of like, here's what happened. Here's how the share price reacted or how the market reacted. And then that information is kind of in one ear and out the other, in my head and outside of it as quick as it came in. And so it's become a much larger focus of mine to just try to think about

This sort of easily answerable question of will this information matter in five to 10 years? And will I be thinking about it? Will it drive the results that I'm going for in the portfolio and really just focus on what I'm consuming? We're really centered when I'm consuming around those sorts of questions, if that makes sense.

Absolutely. So Adam, I just want to thank you so much for coming on the show today. I want to hand it off to you. Where can the audience learn more about you? Yeah. Thank you so much again for the invite. This has been really fun conversation. I appreciate all of the thoughtful questions. My website's probably the best place to go. Greystonevalue.com. Greystone is spelled G-R-E-Y. I'm also on Twitter at AK Wilk and I have a Greystone capital handle as well. I'm always enjoying meeting, talking with and getting to know like-minded investors.

And I have a pretty active presence on there and share most of what I do publicly. So the website and Twitter are the best places to go. And there's contact information on the site and always happy to hear from investors or anybody else interested in talking about these obscure small companies. Perfect. Thank you. Thank you for listening to TIP. Make sure to follow We Study Billionaires on your favorite podcast app and never miss out on episodes.

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