If at first you don't succeed...
Learn from that shit and keep going!!!!!

In today's guest episode, we get to chat with a true Macaron Princess. Crystal Arvelo is no stranger to making things work (I mean, she chose one of the hardest confections in French Pastry, taught herself how to bake them in the middle of the pandemmy, and started a business selling them locally AND Nationwide).

We're talking about:

Client transparency and the art of pivoting when things aren't working
The story of how Crystal had to close her brick and mortar shop in order to find a better location to serve her customers
How to market depending on your own unique business model
Not being afraid to just START, but also being smart about business choices and how to learn from your failures and mistakes (hint: failure isn't bad!)

Stay up-to-date with Crystal and the exciting future of Colorful Macarons:
Follow them on Instagram
Follow them on Facebook
Check out their Website

Stay up to date with the pod!
Follow WMPod on Instagram or visit the podcast website
Follow Blayre on Instagram or check out the Flouretta Sweet Website
Join the Whisktakers Society!

S2 Ep. 2: Embracing "Failure" and Just DOING It | Crystal Arvelo of Colorful Macarons 57:46 Share

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S2 Ep. 2: Embracing "Failure" and Just DOING It | Crystal Arvelo of Colorful Macarons