There's a lot of chatter around RevOps lately, so Michelle joins us to talk through the world of Revenue Operations - from Sales through Customer Success and Marketing. What makes each and every Ops team work more efficiently and ultimately drive more revenue for B2B brands?

Michelle talks us through:

Keeping the revenue engine running smoothly
The #1 skill for a successful RevOps professional
Different org structures: centralized vs decentralized RevOps
Forecast accuracy - how this has changed over the last few years, and how Michelle's team has achieved 1-5% forecast accuracy (wow!)
How revenue operations can differ at smaller brands vs more mature, enterprise brands
The importance of a "Secondment" - or job rotation, or an internal internship - gaining exposure to different teams within your oganization