In this episode of "Women in B2B Marketing," host Jane Serra speaks with Rissy La Touche, a seasoned marketer, advisor, speaker, and founder of Dimple Studio. Rissy shares her journey from B2C/B2B marketing to business owner, discussing the challenges and rewards of entrepreneurship. The episode delves into the importance of clear communication, self-promotion, and public speaking in B2B marketing. Rissy emphasizes the value of understanding customer insights and tailoring value messaging. She also shares her experiences managing multiple marketing channels and offers advice to young marketers on trusting their instincts.

Rissy and Jane discuss:

How Rissy moved from NYC to Amsterdam and launched her consultancy, Dimple Studio
The mindset shift from freelancer to business owner
Learning to promote yourself without feeling cringe
Leveraging buyer ego in B2B messaging while keeping your own in check
What it really means to not gatekeep in marketing
Why most B2B messaging misses the mark
How to build value messaging that drives sales enablement
The story of a value prop that unlocked new revenue
Getting speaking gigs and lessons from her first keynote
Why helping your buyer look good is the ultimate marketing strategy

Key Links:

Guest: Rissy La Touche: https://www.linkedin.com/in/rissylatouche/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

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104: The Secret to B2B Messaging that Lands: Tap into Their Ego, Not Yours - with Rissy La Touche, Founder at Dimple Studio 44:12 Share

Women in B2B Marketing

Shownotes Transcript

104: The Secret to B2B Messaging that Lands: Tap into Their Ego, Not Yours - with Rissy La Touche, Founder at Dimple Studio