In this episode of the Women in B2B Marketing podcast, host Jane Serra interviews Sarah Sehgal, Director of Demand Gen at FullStory. They discuss Sarah's journey in B2B marketing, her unique team structure, and the importance of being flexible and adaptable in B2B marketing.

They also delve into topics such as lead gen versus demand gen, account-based marketing, and proving the ROI of marketing efforts. Sarah emphasizes the importance of collaboration between sales and marketing teams, as well as the need for data-driven decision making in B2B marketing.

Sarah covers topics like:

Having marketing operations and performance media both roll into Demand Generation
The challenges of turnover and moving quickly in a fast-paced environment
Lead gen versus demand gen
The challenges of moving away from lead funnels
Proving the Value of Intent Data
Proving the worth of paid social to finance
How to become a voice of change and snag speaking opportunities

Key Links:

Guest: Sarah Sehgal - https://www.linkedin.com/in/sarahgsehgal/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

14: Lead Generation Vs Demand Generation: The Need for Both - with Sarah Sehgal, Director, Demand Generation at FullStory 42:32 Share

Women in B2B Marketing

Shownotes Transcript

14: Lead Generation Vs Demand Generation: The Need for Both - with Sarah Sehgal, Director, Demand Generation at FullStory