In this episode of Women in B2B Marketing, host Jane Serra interviews Ann Boyd, CMO at Stoplight. They talk about the balance between brand and demand in marketing, measuring the impact of brand investments, and the importance of understanding audience perception. They also emphasize the importance of collaboration, being a good colleague, and giving candid feedback.

Ann and Jane discuss:

various marketing titles and the evolving role of marketing in driving business growth
find a balance between brand-focused and revenue-focused marketing strategies
measuring the impact of brand investment
quick improvements seen in share of voice through consistent posting and updating content
the death of high production value videos
building credibility and loyalty with thought leadership
the "conference effect" and its impact on earning potential
bringing your voice to the table confidently and speaking your mind

Key Links:

Guest: Ann Boyd - https://www.linkedin.com/in/annjb/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Stoplight: https://stoplight.io/

Mentioned in Episode:

Julia Boorstin - the "conference effect" - https://juliaboorstin.com/

No Good Marketing - https://nogood.io/

34: Performance Branding: Where Creativity and Data Go Hand in Hand - with Ann Boyd, Chief Marketing Officer at Stoplight 42:20 Share

Women in B2B Marketing

Shownotes Transcript

34: Performance Branding: Where Creativity and Data Go Hand in Hand - with Ann Boyd, Chief Marketing Officer at Stoplight