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In this episode of "Women in B2B Marketing," host Jane Serra sits down with Saima Rashid, Senior Vice President of Marketing and Revenue Analytics at 6sense. Saima shares her unique journey into B2B marketing, emphasizing the critical role of data and analytics. The discussion covers building high-performing teams, the importance of community through initiatives like CMO Coffee Talks, and strategies for scaling marketing efforts. Saima also highlights the significance of clarity, collaboration, and embracing challenges for personal and professional growth.

Saima and Jane discuss:

Saima's unique career path and experiences in analytics and marketing.
Identifying personal strengths and areas for improvement in leadership.
The importance of data and analytics in marketing strategies.
Building high-performing and engaged marketing teams.
Creating a safe and supportive community for marketing professionals (CMO Coffee Talk).
Challenges and strategies for scaling marketing teams.
The significance of clarity and collaboration within organizations.
Successful revenue generation tactics and the impact of AI on marketing efforts.
Pivoting in response to unforeseen circumstances, especially in a dynamic marketing environment.
Rallying teams around a mission that transcends just revenue goals.
What makes a sponsorship successful, emphasizing pre-event planning and audience targeting.
The role of mentorship and sponsorship in career advancement.
Overcoming imposter syndrome and recognizing personal strengths.
The dynamic and evolving nature of the marketing industry.

Key Links:

Guest: Saima Rashid: https://www.linkedin.com/in/saima-rashid/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

97: Lean Into the Scary: Data, Growth, and Saying Yes in Marketing - with Saima Rashid, SVP Marketing & Revenue Analytics at 6sense 45:09 Share

Women in B2B Marketing

Shownotes Transcript

97: Lean Into the Scary: Data, Growth, and Saying Yes in Marketing - with Saima Rashid, SVP Marketing & Revenue Analytics at 6sense