Welcome to Websites Decoded, the podcast that explores how to turn your site into a revenue-generati
Striking the right balance between creativity and proven user experience (UX) best practices is the
Calls to action (CTAs) are a critical element on any B2B website. They play a pivotal role in guidin
Click here to submit your website for review.Welcome to Site Submissions!In this series, we explore
Your bottom-of-funnel pages are critical for converting visitors into leads and pipeline. But how do
Website accessibility is a topic that gets talked about a lot, but often gets overlooked in website
Marketers today face data overload with hundreds of metrics to track. However, as Phil explains, not
A responsive mobile experience is important for modern B2B websites. After all, search crawlers now
Considering a dark-themed design for your next website? We think that might be a bad idea for B2B. W
When it comes to designing or updating a B2B homepage, there can be a lot of forces pulling in diffe
The content management system (CMS) powering your website has a huge impact on its success. Your CMS
Generating leads that convert into sales pipeline and revenue is the main objective for most B2B web
When creating a website sitemap, we're often asked the question "Should we have persona/au
As business needs and technologies evolve, so too do B2B website designs.In this Websites Decoded ep
Are website live chats and chatbots effective at generating more customers through your website? In
Your website is the foundation of all your marketing efforts. An ineffective website could mean all
In this episode, Phil takes us through the crucial steps to craft a B2B website that actively fuels
Are you currently using a generic contact form on your website? You might want to reconsider that ch
Social proof is a critical component of a website. It creates essential trust with your prospects. I
Your homepage hero section can make or break website visitors' first impressions of your brand.
This is a recording of Phil’s session from DEMAND 2023, covering ‘The anatomy of a demand generating
